Character – The right character can make your logo distinctive and memorable.Colour – The right colour can add value to your logo.In addition to choosing a typeface, you should consider other factors such as: The wrong font may make your logo look amateurish or cheap, or the right font may cost you thousands of dollars. So, it makes sense to choose a suitable typeface for your logo.Ĭhoosing a suitable typeface for your logo can be tricky. It's the first thing people see, and the impression that it creates in mind is often the first one they have of your company.
Your logo is an essential part of your business identity. Tips for Combining Typefaces in Branding.
